Few of my projects
Customer Voice Campaign: G2 Review Series for DocuSign
AWS re:Inforce X Takeover: Driving Security Engagement with Mark Nunnikoven
Wagmo: Building a Social Presence with Evergreen Content
Le Vian Red Carpet Revue: TikTok Launch & Cross-Platform Strategy
Led the @AWSSecurityInfo X/Twitter takeover with security influencer @marknca during AWS re:Inforce 2023—boosted organic impressions by 144% and drove real-time engagement through collaborative, voice-aligned content. Managed strategy, execution, and cross-functional coordination.
Created a branded static image set highlighting real customer reviews from G2 to drive trust and engagement across DocuSign’s social channels. This evergreen content strategy leveraged authentic user feedback to build credibility and influence purchase decisions.
Developed and pitched a full-funnel social strategy for Le Vian’s annual RCR Las Vegas launch, using Instagram to preview the collection and drive audience anticipation toward a full TikTok reveal. The campaign successfully kickstarted Le Vian’s TikTok presence, generating strong follower growth and expanding their digital reach.
Revived Wagmo’s inactive social channels by introducing an evergreen content strategy tailored to both B2B and B2C audiences. By developing scalable content ideas centered around pet parenting and insurance education, I helped establish a consistent social presence that sparked follower growth and long-term engagement.
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